How to Think Like a Great Graphic Designer by
Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: --Milton Glaser --Stefan Sagmeister --David Carson --Paula Scher --Abbott Miler --Lucille Tenazas --Paul Sahre --Emily Oberman and Bonnie Siegler --Chip Kidd --James Victore --Carin Goldberg --Michael Bierut --Seymour Chwast --Jessica Helfand and William Drenttel --Steff Geissbuhler --John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Where Good Ideas Come From by
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
How to Measure Anything by
Now updated with new measurement methods and new examples,How to Measure Anything shows managers how to informthemselves in order to make less risky, more profitable businessdecisions This insightful and eloquent book will show you how to measurethose things in your own business, government agency or otherorganization that, until now, you may have considered"immeasurable," including customer satisfaction, organizationalflexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be appliedto a variety of areas such as risk management and customersatisfaction Simplifies overall content while still making the moretechnical applications available to those readers who want to digdeeper Continues to boldly assert that any perception of"immeasurability" is based on certain popular misconceptions aboutmeasurement and measurement methods Shows the common reasoning for calling something immeasurable,and sets out to correct those ideas Offers practical methods for measuring a variety of"intangibles" Provides an online database (www.howtomeasureanything.com) ofdownloadable, practical examples worked out in detailedspreadsheets Written by recognized expert Douglas Hubbard?creator ofApplied Information Economics?How to Measure Anything,Third Edition illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.
