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Market Research: Competitors

Get to know your competitors

Business Source Premier

Go to Business Source Premier
Click on Company Profile available on the right tab of the page. Type in the name of your company (usually the ones included are publicly traded American Companies) you will get a full report in PDF format via Datamonitor. One of the report sections should read "Top Competitors" as shown in the example below

For off-campus access , click here and Log in using your imail username and password.


Hoover’s Website

Go to Hoovers' site  and type the name of the desired company (e.g. Nokia)
Check the fact sheet that includes an overview of the company, its key numbers, key people and top competitors
Not all information on Hoover's website is available for free.


Check Trade journals which contain brief articles, press releases, and job announcements about a specific industry.
The marketing trades give information about trends in the marketing industry, company news, and current events.
Examples of marketing trades are Adverting Age, Marketing News, and Adweek. Most of the trades are available full text in
ABI/Inform Database (Imail username/password required)
For off campus access, click here