Who are your customers? What are their characteristics? What are their demands? How does your product benefit them?
Use Global Market Information Database
The database contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands, and business information sources.
For off-campus access click here
Check the U.S. Department of Labor, Bureau of Labor Statistics available at http://www.bls.gov/cex/home.htm. The site provides an ongoing study of household spending